As traditional news rooms shrink, the field of public relations is enjoying a renaissance due to the ability to bypass traditional media outlets and communicate directly with information consumers via online media. Journalists have always shifted careers from news to public relations but are often lacking in theoretical and strategic thinking skills necessary for success in public relations.
The certificate is specifically designed for professional journalists, public relations practitioners, educators, authors, writing instructors, editors and researchers currently working in the media, public relations, advertising or business arena with an interest in or responsibility for public relations.
The Graduate Certificate in Public Relations is positioned to aid them in making that switch as well as to provide additional education for current PR practitioners wishing to increase their knowledge as they move into management positions. Professionals in other fields (such as advertising, HR and emergency management) who find themselves responsible for public relations will also benefit from obtaining the certificate.
Students will be prepared with the latest academic and professional material including an overview of the knowledge, skills and abilities required to obtain the Accreditation in Public Relations (APR) credential. Professionals can earn 15 hours of graduate-level credit for completing five of the six courses in our Graduate Certificate Program in Public Relations. Up to 15 hours will apply toward a master’s degree for professionals who wish to pursue an advanced degree in journalism.
To enroll in the Mayborn Graduate Institute’s certificate program, candidates must have an undergraduate or graduate degree from an accredited program and fulfill GPA requirements for graduate school. Candidates must also provide official transcripts demonstrating completion of a bachelor’s degree and submit a portfolio of professional work including writing samples. Beginning with summer 2012 admissions, applicants are also required to submit a portfolio according to the details outlined on the graduate admissions page. Portfolio not required if candidate has already earned Accreditation in Public Relations (APR) certification. Graduate Record Examinations are not required.
The courses will be offered at the UNT campus in Denton, at the UCD campus in downtown Dallas and at various venues in the DFW Metroplex.