New York Maymester Class – JOUR 4020-001

The Advertising Industry in New York (JOUR 4020.001)
Maymester 2017 (May 14 to May 28)
Instructor: Dr. Sheri Broyles

Course Description. This course is designed to introduce advertising students to the industry in a major international advertising center — New York City. Course activities will focus on three primary areas of the industry: advertising agencies, media and advertisers. Course participants will have daily group appointments with members of the New York advertising community. Through a shadow program, individual students will meet with industry personnel in their area of career interest. Offered Maymester only. Space is limited. Application required to be admitted to the class.

Course Credit. This class counts as a 3-hour, upper-level advertising elective for advertising majors or minors.

Class Activities. Appointments will include visits to major agencies such as Ogilvy & Mather and Anomaly as well as diverse agencies such as Translation and smaller boutique-type shops. Media visits may include companies such as Advertising Age. At the end of the Maymester you’ll have one-on-one shadow appointments with professionals in the area that you’re interested in (e.g., account management, planner, creative, media). The daily appointments (usually two a day, except on Wednesdays, Fridays and shadow days) and evening class discussions constitute our official class meetings. Participants are encouraged to take advantage of the many cultural and educational opportunities New York has to offer during non-class hours and on weekends. For example, most Broadway shows have a Wednesday matinee. Or you might go to a museum on Friday afternoons. You’ll receive a detailed syllabus outlining appointments before leaving for New York.

Grades. Students’ grades will be based on participation, shadow experience and journals kept of daily activities. Each student will also prepare a short written report on places the class will be visiting or places of interest in the city. Papers will be turned in before leaving for New York and also will be presented to the class before going on appointments. Students will also be expected to attend at least three cultural activities in their free time. Upon acceptance to the class, students should also begin reading Advertising Age, the leading trade journal for advertising, to become acquainted with what’s going on at big agencies and in the advertising business. Current issues of Advertising Age are available online through various library databases. If you access this from home, you’ll need to log into the UNT Library website or use VPN.

Housing. Students and instructor will be staying in dorms at 55 Clark Street in Brooklyn Heights near the Promenade. This is a safe and trendy area, just one subway stop away from Manhattan. Dorm-type rooms for two include a bathroom en suite. Check out the residences: http://www.studenthousing.org/live/st-george-clark

Travel. Students will be responsible for arranging their own airfare. This will enable you to travel on free or discounted tickets, if you or family members have any. It also allows you to come early or stay late if they have family or friends in the area. If students travel together they can share ground transportation to and from the airport. All students should plan to arrive in time to check in and be prepared for a required class meeting at the residences at 7 p.m. Sunday, May 14.

Cost. Estimated fees are based on 18 students. If fewer students enroll fees will be increased. Individual costs may vary depending on individual deals and spending choices. For example, per diem is based on standard University per diem for New York City ($74.00 per day excluding housing) set by the State of Texas. Your daily expenses may be higher or lower. Here’s the breakout:

Up-front costs paid to UNT

Tuition and mandatory fees (3-hour class): * $1,383.14
General fees: (Includes housing for 14 nights and other group expenses, last dinner, pizza dinner with alum, broadway show - Ave Q.) 1,346.78
Total: $2,729.92

Approximate expenses paid out-of-pocket by students

Airfare: DFW to NY LaGuardia (roundtrip with 1 checked bag) ** $400.00
Ground transportation (LaGuardia/dorms/LaGuardia) *** 136.00
Subway: (2) 7-day unlimited ride Metro cards 63.00
Meals: $74/day for 14 days (13 full days + 2 half days) 1,036.00
Approximate out-of-pocket Total: $1,599.00

Total estimated expenses paid by students: $4,294.92

*     Based on regular undergraduate Texas resident tuition and fees. Check with the Student Accounting Office if you fall under other criteria.
**    Quoted in February 2016 (American Airlines round trip with one bag)
***   Will be less if those on the same flight travel together

Deposit. There will be a $500.00 non-refundable deposit required when you’re accepted to hold your spot in the class. Payment will be accepted through your myUNT student account or in the University Cashier in the Eagle Student Services Center.

What else you should know. Be prepared to be a New Yorker for two weeks. That means shopping at tiny neighborhood groceries for breakfast foods you can eat in. That means walking. Lots and lots of fast walking. It means fitting in. You’ll be encouraged to do all activities outside appointments and class meetings as small groups of two or three people. That will include dinners, museums, shows or whatever you plan on your own. We’ll have a meeting to discuss things you’ll need to know before we go and to answer any questions you have. And be prepared for an experience that you’ll remember and talk about for years to come.

OK, I really, really wanna go. Now what? Applications are available on the Mayborn website (see link below). Fill out the application and print it out. Also print out and sign the University of North Texas Agreement and Release Form and return both to the Journalism Office, GAB 102. Deadline is 5 p.m. Friday, February 17, 2017. Those accepted to the class will be posted the following week. The deposit to hold your space is due 5 p.m. Friday, March 10. That’s the Friday before Spring Break.