Samra (Sam) Jones Bufkins, M.J., APR


Samra (Sam) Jones Bufkins, M.J., APR
GAB 113

Samra Bufkins enthusiastically incorporates social media strategies and applications into her classes in public relations writing, PR communications and ethics for strategic communications.


Master of Journalism in public relations and marketing, University of North Texas

Bachelor of General Studies in television, production, journalism and English, University of Kentucky


There’s no truth to the rumor she minored in basketball at the University of Kentucky, although she does bleed blue, especially during March Madness.

After several years working in television production, programming and public affairs and three years in Saudi Arabia, she came over to the dark side — public relations.

Her career in public relations includes strategic communications for the healthcare, environmental, energy, petrochemical, shipping and electricity industries, encompassing public relations, crisis communications, issues management, fund raising, internal communications, governmental relations and occasional generalized troublemaking, mostly in the Houston area. She has worked for agencies, non-profits, a state agency and Fortune 500 companies, and continues to consult on public relations and social media.

She is accredited in public relations by the Public Relations Society of America (PRSA) and a member of Kappa Tau Alpha.

She lives in Denton with her husband and an array of pets and is active in the Dallas and Fort Worth chapters of PRSA, where she has assumed leadership positions in the accreditation program and professional development activities. She is currently the Dallas Chapter Ethics Officer and has served on the PRSA national Accreditation Marketing Committee.

Bufkins is fascinated with social media and its effect on society and traditional media, and wishes Marshall McLuhan were alive today to experience the current communications renaissance in the 21st Century global village. She incorporates social media into all her classes, and is known for the grammar tips she tweets while grading.

In her spare time, Bufkins loves to garden, bicycle, volunteer at her church, create jewelry and “collect” interesting people. She also enjoys travel and has visited or lived in 23 different countries to date.

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