Tony Fay

Principal – Fay + Sawers Productions

Tony Fay

Tony Fay serves as Principal of Fay+Sawers Productions (FSP). In that capacity, Fay has led FSP's involvement with the 2014 NCAA Men's Basketball Final Four, which will be played at Cowboys Stadium, April 5-7, 2014. FSP will serve as staff to the event's Local Organizing Committee (LOC), coordinating marketing, public relations, local operations, volunteer recruitment and financial services on behalf of the North Texas region. In preparation to host the 2014 Final Four, the LOC worked with Cowboys Stadium and the Big 12 to host the 2013 NCAA Men's Basketball South Regional, March 29-31, 2013. This marked just the fifth time that North Texas has hosted a Regional Final and 2014 will mark the second time that the region has hosted the Final Four.

In 2012, Fay helped create the 20-year reunion of the 1992 Dallas Cowboys that served as the centerpiece of that year's Emmitt Smith Celebrity Invitational. As he does with all FSP clients, Fay coordinated the media coverage around the event, which included a Live from the Red Carpet television show that aired locally on FOX 4 and a special half hour show hosted by Rich Eisen (who hosted the tournament's gala Friday dinner and team reunion) on the NFL Network.

Prior to this, Fay served from 2008-2011 as Vice President of Communications for the North Texas Super Bowl XLV Host Committee. In that capacity, Fay oversaw all the Host Committee’s media relations, marketing and community services initiatives — including Service Learning Adventures in North Texas (SLANT 45), which engaged over 50,000 North Texas youth in nearly 500,000 combined community service hours. Fay served as Associated Producer of the film, SLANT 45: The Movie, a 90-minute documentary that had a limited theatrical run and played at several film festivals.

Fay started his career with the Dallas Mavericks where he worked 12 years, progressing from intern to senior management as director of communications. Fay oversaw the club’s media relations, publications, website and television/radio broadcasts.

After leaving the Mavericks in 1999, Fay was a principal at M-Streets Media, a Dallas-based sports communications firm. Fay's clients included the Dallas 2012 and NYC 2012 Olympic bid committees, Heisman Winners Association (HWA), Pepsi-Cola, USA Wrestling and Triathlon and the PGA Tour.