Bill and Brenda Ford Scholarship | Mayborn School of Journalism

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Bill and Brenda Ford Scholarship

Eligible students must be enrolled as full-time undergraduate students with major status in the Advertising or PR and must be working in SWOOP. Applicants must have completed at least 60 hours of coursework toward a degree at the time of application and have a GPA of 2.8 or higher.

Description, Requirements, and Other Information: 

The Bill and Brenda Ford Scholarship was established by faculty member Bill Ford to support SWOOP students seeking their degree in journalism. SWOOP is the in-house advertising and PR agency at the Mayborn School of Journalism.

  • Eligible students must be enrolled as full-time undergraduate students with major status in the Advertising or PR.
  • Students must show a demonstrated interest in advertising and be working in SWOOP.
  • Applicants must submit a 1,000-1,500 word essay (double-spaced) about their interest in the field of advertising.
  • Applicants must meet minimum entrance and continuing academic performance standards of the Mayborn School of Journalism.
  • Applicants must have completed at least 60 hours of coursework toward a degree at the time of application and a GPA of 2.8 or higher.

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