The advertising creative certificate program is designed to provide additional advanced course options for students in Advertising, Interdisciplinary Art and Design, or Communication Design that are looking for careers as Art Directors or in Creative Agencies.
The certificate is not a separate major track, but rather an extension of the standard required coursework offered by the Advertising Concentration of the Journalism major. To qualify, students must have journalism major status, IADS major status, or Communication Design Major Status and meet specific departmental requirements.
For information on Degree Plans, Degree Checklists and Transfer Guidelines, visit Advising.
The program teaches advanced art direction, creative portfolio development, visual strategy and developing ads for television, print and the web.
Students have the opportunities for supervised, intensive practical experience working with SWOOP or GRAVITAS the nation advertising campaigns competition. Professional internships and practicum opportunities are also available.