Master of Science in Digital Communication Analytics

Communication professionals in public relations, marketing, advertising, hospitality, social media management, and any industry can no longer avoid numbers in the age of AI and machine learning. They must become capable of collecting, organizing, analyzing, visualizing, and interpreting data and using results to improve their business and stay competitive and relevant on the job.

UNT's 30-hour accelerated online Master of Science in Digital Communication Analytics (MSDCA) provides hands-on instructions to help novices build analytics skills from the ground up. The program does not require you to possess prior knowledge or skills in digital communication analytics. Because all courses are online, you will be able to complete this degree at your own pace while working full time.

With its brand promise being "step-by-step progress," the MSDCA program will help you steadily acquire practical data analytics skills such as statistical analysis, natural language processing, social media analytics, data visualization, coding, and machine learning. Because all its courses are directly related to analytics and research, you will get the most out of the MSDCA program without spending your precious time and money on non-analytics/research courses.

If you understand the importance of analytics but don't know where to start, the Mayborn MSDCA program is the best fit for you to step up your career.