Farrah has spent more than 20 years in technology communications and marketing. Currently leading Integrated Marketing at Cisco for the Customer Solutions Marketing organization, her team drives global demand strategy for Cisco Networking. Her start with Cisco came on the agency side, as part of Golin's global management team, Farrah led agency teams that drove marketing strategy for a dozen global Cisco business units for more than a decade driving digital marketing, integrated marketing, paid and storytelling campaigns for Cisco. In 2019, Farrah joined Cisco to lead the Storytelling, Newsroom and Paid Media team for Cisco's Global Communications organization. Most recently, Farrah led the Global Integrated Marketing team for Cisco Meraki. Farrah also serves as an industry speaker and trainer on Digital Demand/Digital Marketing Transformation for events, Fortune 500 sales and executive leaderships meetings and universities. She was named one of PR Week's 40 Under 40 in 2014 and was recognized for pioneering the use of industry analytics and persona-based insights to influence audience behavior. Farrah lives in Dallas, Texas with her husband, Alan, two kids (daughter, Addison, is a junior at UNT and son, Creed, is in middle school) and their four adopted pets.