Olmar Vanegas is head of corporate social content and strategy for the McKesson Corporation. In his role, he leads the company's social strategy, social listening, paid social programs, social creative production, enterprise social governance, best practices, and employee advocacy efforts.
Olmar first joined McKesson in 2019 as manager, paid social marketing where he increased their social audience by almost 2,000% and company's COVID-19 social strategy was recognized by Fast Company. Prior to joining McKesson, he spent two years at Tenet Healthcare in the corporate communications and marketing department. During his time there, he established the online reputation team and led social crisis listening. He later increased the social presence for the health system's 69 acute hospitals and oversaw its paid social campaigns as well as the agency-of-record.
Olmar brings extensive digital, multicultural marketing, public affairs and public relations experiences from other Fortune companies such as Rent-A-Center, Southwest Airlines, and Mary Kay USA and Argentina.
Olmar serves on the Board of Advisors for the University of North Texas (UNT) Mayborn School of Journalism, where he earned his Bachelor's degree. While attending UNT, he started the student chapter of the National Association of Hispanic Journalists (NAHJ) and served on the National Board of Directors as the at-large student representative. After graduating, he served on the NAHJ Dallas Chapter as vice president general.