Graduate Certificate in Public Relations

The certificate is specifically designed for professional journalists, public relations practitioners, educators, authors, writing instructors, editors and researchers currently working in the media, public relations, advertising or business arena with an interest in or responsibility for public relations.

As traditional news rooms shrink, the field of public relations is enjoying a renaissance due to the ability to bypass traditional media outlets and communicate directly with information consumers via online media. Journalists have always shifted careers from news to public relations but are often lacking in theoretical and strategic thinking skills necessary for success in public relations.

The Graduate Certificate in Public Relations is positioned to aid in making that switch as well as to provide additional education for current PR practitioners wishing to increase their knowledge as they move into management positions. Professionals in other fields (such as advertising, HR and emergency management) who find themselves responsible for public relations will also benefit from obtaining the certificate.

Students will be prepared with the latest academic and professional material, including an overview of the knowledge, skills and abilities required for contemporary practices of public relations. Professionals will complete nine hours of required courses and six hours of electives in the Mayborn Graduate Institute of Journalism. Up to 15 hours will apply toward a master's degree for those who wish to pursue an advanced degree in journalism.

The Mayborn Graduate Institute is offering five courses in the certificate program that entails periodic seminars, workshops and other gatherings for professionals designed to teach exceptional writing, editing and other skills needed in the ever-evolving world of nonfiction publishing.