Master of Science in Digital Communication Analytics

Communication professionals in public relations, marketing, advertising, hospitality, social media management, and any industry can no longer avoid numbers in the age of AI and machine learning. They must become capable of collecting, organizing, analyzing, visualizing, and interpreting data and using results to improve their business and stay competitive and relevant on the job.

UNT's 30-hour accelerated online Master of Science in Digital Communication Analytics (MSDCA) provides hands-on instructions to help novices build analytics skills from the ground up. The program does not require you to possess prior knowledge or skills in digital communication analytics. Because all courses are online, you will be able to complete this degree at your own pace while working full time.

With its brand promise being "step-by-step progress," the MSDCA program will help you steadily acquire practical data analytics skills such as statistical analysis, natural language processing, social media analytics, data visualization, coding, and machine learning. Because all its courses are directly related to analytics and research, you will get the most out of the MSDCA program without spending your precious time and money on non-analytics/research courses.

If you understand the importance of analytics but don't know where to start, the Mayborn MSDCA program is the best fit for you to step up your career.

View portfolio requirements for the Master of Arts in Journalism degree.
Get information on graduate programs at the Mayborn Graduate Institute of Journalism.
Visit UNT Online to learn more about the Online Digital Communication Analytics Master of Science.

Degree Requirements

Starting Fall 2024: The 30 hours of course work includes 21 hours of required courses and 9 hours of electives. All new students can choose this revised curriculum.

Required Courses (21 Hours)

  • DCAS 5000 - Introduction to Digital Communications Analytics (taken in the first 8W session)
  • DCAS 5251 - Quantitative Research Fundamentals in Digital Communication
  • DCAS 5261 - Qualitative Research Fundamentals in Digital Communication
  • DCAS 5331 - Social Media Analytics
  • DCAS 5341 - Cutting-Edge Techniques in Digital Communication Analytics
  • DCAS 5361 - Data Visualization for the Digital Communication Analyst
  • DCAS 5581 - Capstone Seminar in Digital Communication Analytics

Elective Courses (9 Hours)

Course content is updated regularly to keep pace with this rapidly expanding field. For our most current list of course options, please contact Kara Greene or call 940.565.4564 for electives that will be appropriate for your degree plan. Visit the Registrar's website for more information on course registration dates and payment deadlines.

Remaining Courses (12-24 Hours)

With the approval of their graduate academic advisor, students may select their remaining coursework to support individual career interests. Course descriptions are available in the Graduate Catalog.